Artisan Perfume Brand in Amsterdam’s Jordaan

Inside NaNaNaa - An Owner Perfumer Brand

Amsterdam has many ways to tell a story. Mine is in glass bottles. I am the owner and perfumer behind NaNaNaa Perfumes, an artisan perfume brand based in the Jordaan. I write the formulas, I own the brand, and I make small batch niche perfumes by hand. Deep, earthy, often spiritual scents, resins, woods and characterful florals are my language.

What Makes My Perfume House Truly Artisan

The Owner Is The Nose

For me, artisan means that the creator and the owner are the same person. I choose the materials, design the formulas and stand in the studio when the perfumes are blended. I do not send briefs to anonymous labs. I sit at my own table with raw materials and build each perfume myself.

 

Artisan, Independent, Niche - How I See The Difference

Niche: I do not try to please everyone, I create for people who see perfume as culture.

Independent: NaNaNaa is not owned by a big group, decisions are made in my studio.

Artisan: the owner and the perfumer are the same person and work directly with the materials.

NaNaNaa Perfumes is all three. Every perfume smells like my handwriting and like the place where I work: Amsterdam.

Amsterdam As My Home For Artisan Perfumery

Perfumes Made In The Jordaan, Worn Everywhere

My studio and shop are in the Jordaan, a neighborhood of small independent stores, studios and cafes. It is a bit chaotic and very alive, which suits the way I work. I can walk outside, smell the city, and bring that mood back to my desk. Every bottle that leaves here carries a little piece of Amsterdam on the skin.

 

Connecting Cultures Through Fragrance

Deep, Earthy, Spiritual - The Heart Of My Brand

I am drawn to resins used in rituals, to woods that feel grounding, to flowers with both softness and bite. Many of my materials come from different cultures and regions. I mix them in Amsterdam and let them speak to each other. That is what I mean by connecting cultures through fragrance.

My perfumes are genderless by design. I do not write for men or for women on the bottles. I write perfume and let each skin pull out its own facets.

From Blank Notebook To Bottle

Step 1 - A Feeling, Not A Marketing Brief

Every perfume starts with a feeling, a mood or a memory, not with a target group. I jot down a few lines and a rough idea in a notebook. The perfume begins there, long before alcohol touches it.

Step 2 - Building My Palette

Over time I built a personal palette: resins like labdanum and frankincense, woods like sandalwood and cedar, florals like rose, frangipani, jasmine and osmanthus, plus spices and herbs. I combine these with modern aroma molecules for lift, clarity and lasting power. Nature and science work together as long as the perfume gets better.

Step 3 - Accords And Structure

I build small accords, like chords in music: a rose accord, an amber accord, a tea accord, a smoke accord. When they feel alive, I stack them into a full structure with top, heart and base. I add, remove, wait, smell again. Some formulas arrive quickly, others take years.

Step 4 - Maceration, Bottling And Labels

When the formula is ready, I blend, dilute and let the perfume macerate until it smells cohesive. Then I filter, bottle, place every sprayer, close every cap and apply every label myself. The perfume stays in my world from first idea to finished bottle.

Sizes, Pricing And The Idea Of Liquid Memories

30, 50 And 100 ml

I work with three main sizes: 30 ml for curiosity and travel, 50 ml as an everyday companion, and 100 ml for people who know the perfume has become part of their life. Pricing is based on the work and on the cost and complexity of the materials inside the bottle, not on the size of a campaign around it.

Transparent And Opaque - Two Textures I Love

Light And Air Versus Depth And Density

Some of my perfumes are transparent: airy, with space between the notes, moving around you like a light veil. Others are opaque: dense, woven close, like a cloak on the skin that stays for hours. I like to play with that contrast between light and shade.

 

The Collection - My Artisan Perfumes With Character

Together, these perfumes form a small collection of characterful scents, all created and bottled by one nose in Amsterdam.