Earthy, Rich, and Resinous

Tired of the synthetic smelling, overpowering traditional mainstream scents?
Nananaa creates perfumes for those seeking something deeper, more authentic. Our fragrances are a symphony of amber, opoponax, sandalwood, myrrh, labdanum, spices, resins, and herbs. Anchored by the purest perfume molecules.

Handcrafted in Amsterdam by Studio Nānānāā, our perfumes are art in a bottle, designed to evoke a rich, earthy essence that speaks to the soul.
Experience the difference with our beautiful range of perfume for those who are seeking a more meaningful experience.

Rooted in the City, Open to the World

At NaNaNaa, we are dedicated to the art of perfumery, rooted in the vibrant culture of Amsterdam. Established in 2024, our brand reflects a commitment to quality and authenticity, drawing inspiration from the rich history of our city. Our studio, located in the Jordaan district, serves as a creative hub where we meticulously blend ingredients sourced from diverse regions around the globe. This includes resins that have traversed ancient trade routes, warm woods, and bold florals, each contributing to the unique character of our fragrances.

 

A Local Voice in Modern Perfumery

Our approach to perfumery is both local and global. We recognize the importance of our Dutch heritage, which informs our philosophy of craftsmanship. Amsterdam has long been a center for merchants and artisans, and we embody this spirit through our independent and quality-driven practices. We strive to create fragrances that evoke deep connections to nature and nostalgia, such as the intense, spicy notes of Mahagonate and the radiant floral essence of Vintage Frangipanii. Each scent is designed to inspire a sense of presence and joy, inviting our customers to embrace life's simple pleasures.

At NaNaNaa, we are not just creating perfumes; we are crafting experiences that resonate with our customers. Our commitment to excellence ensures that every fragrance is a reflection of our values and a testament to the beauty of individuality in modern perfumery.