Earthy, Rich, and Resinous

Tired of the synthetic smelling, overpowering traditional mainstream scents?
Nananaa creates perfumes for those seeking something deeper, more authentic. Our fragrances are a symphony of amber, opoponax, sandalwood, myrrh, labdanum, spices, resins, and herbs. Anchored by the purest perfume molecules.

Handcrafted in Amsterdam by Studio Nānānāā, our perfumes are art in a bottle, designed to evoke a rich, earthy essence that speaks to the soul.
Experience the difference with our beautiful range of perfume for those who are seeking a more meaningful experience.

Why I Work in Small Quantities

NaNaNaa is built on small batches. I prefer a few carefully made litres to a warehouse of anonymous stock. Working this way allows me to stay close to every formula. I blend, dilute and monitor each batch myself. If something feels slightly off, I notice it before it ever reaches a bottle.

Slow Perfumery in a Fast City

Amsterdam moves quickly, but my perfumes do not. After blending, I give the liquid time to macerate quietly in the studio. Materials soften into one another, sharp edges disappear, and the scent finds its voice. Only then do I filter and bottle the perfume by hand. Every atomiser, cap and label passes through my hands before it leaves the Jordaan.