Why I Work in Small Quantities

NaNaNaa is built on small batches. I prefer a few carefully made litres to a warehouse of anonymous stock. Working this way allows me to stay close to every formula. I blend, dilute and monitor each batch myself. If something feels slightly off, I notice it before it ever reaches a bottle.

Slow Perfumery in a Fast City

Amsterdam moves quickly, but my perfumes do not. After blending, I give the liquid time to macerate quietly in the studio. Materials soften into one another, sharp edges disappear, and the scent finds its voice. Only then do I filter and bottle the perfume by hand. Every atomiser, cap and label passes through my hands before it leaves the Jordaan.

Earthy, Rich, and Resinous

Tired of the synthetic smelling, overpowering traditional mainstream scents?
Nananaa creates perfumes for those seeking something deeper, more authentic. Our fragrances are a symphony of amber, opoponax, sandalwood, myrrh, labdanum, spices, resins, and herbs. Anchored by the purest perfume molecules.

Handcrafted in Amsterdam by Studio Nānānāā, our perfumes are art in a bottle, designed to evoke a rich, earthy essence that speaks to the soul.
Experience the difference with our beautiful range of perfume for those who are seeking a more meaningful experience.